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Mastering the Art of Storytelling

We all have witnessed the power of visuals and storytelling in intriguing the audience through impactful advertisements like the iconic “Meri Maggi” ad campaign, where the brand advocated storytelling and experience-sharing to reemerge from the infamous controversy and still compete with the market substitutes with high potential. It was a step in the direction of […]

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Lights, Camera, Engagement: Utilizing Online Videos for effective Branding

Videos have emerged as a powerful tool in today’s dynamic and constantly evolving field of digital marketing & communications. They possess the potential to foster deeper connections with the audience, elevate brand’s visibility and propel a business to new heights. Today the digital world is flooded with the video content, from short to full-length; fictional

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